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Tracking events is the core of Thankful Insight that enables everything else. Any event can be tracked over time and counted.

Events are key-value pairs which all have a timestamp associated with them, and thus allow us to track arbitrary events that happen over time.

They can be tracked as part of workflows or created directly via Thankful’s API (limited to early access).

Some events are tracked automatically by Thankful and can be consistently relied upon. These include:

{action} or {subclassifier} above means the name of the action, lowercased, and with underscores instead of spaces. For example, Track Order becomes track_order, so _flow_{action} would be _flow_track_order.

Note that all automatically-recorded events are prefixed with _. Events created manually in workflows using Track Event steps must not prefix their names with _.

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